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Concept & Strategic Design Consulting

DESIGN MANAGEMENT: Playbook and guidelines for the food experience processing ■ ■ ■ STRATEGIC DESIGN: Research & Development for the Food Industry

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Sensory & Lifestyle Design

SENSORY DESIGN: Causing emotions through food sensations ■ ■ ■ LIFESTYLE DESIGN: Creating moods to induce the experience

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Business Design & Creativity Management

CONCEPT DESIGN: High-profitable innovative concepts for Retail Food Format

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Food Design Advisory

FOOD DESIGN: Interpreting eating evolution trends ■ ■ ■ Food must be designed as a chair ■ ■ ■ Chefs create recipes, Food Designers create replicable procedures

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Leggende Italiane


Leggende Italiane is a Concept created by Paolo Barichella, based on the Italian Lifestyle model. Its aim is to evolve the excellences in authentic legends.

Leggende Italiane – because Italy is not solely the classical stereotypes,
instead the synonym of Elegance, Class, Style, Tastefulness, Good living, applied in fields such as Culture, Art, Fashion, Food and Design by important legendary individuals.