Milano Design Week 2025 – Paolo Barichella

Concept & Strategic Design Consulting

DESIGN MANAGEMENT: Playbook and guidelines for the food experience processing ■ ■ ■ STRATEGIC DESIGN: Research & Development for the Food Industry

Sensory & Lifestyle Design

SENSORY DESIGN: Causing emotions through food sensations ■ ■ ■ LIFESTYLE DESIGN: Creating moods to induce the experience

Business Design & Creativity Management

CONCEPT DESIGN: High-profitable innovative concepts for Retail Food Format

Food Design Advisory

FOOD DESIGN: Interpreting eating evolution trends ■ ■ ■ Food must be designed as a chair ■ ■ ■ Chefs create recipes, Food Designers create replicable procedures

Concept & Strategic Design Consulting

Sensory & Lifestyle Design

Business Design & Creativity Management

Food Design Advisory

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