+974 6626 0988

Concept & Strategic Design Consulting

DESIGN MANAGEMENT: Playbook and guidelines for the food experience processing ■ ■ ■ STRATEGIC DESIGN: Research & Development for the Food Industry

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Sensory & Lifestyle Design

SENSORY DESIGN: Causing emotions through food sensations ■ ■ ■ LIFESTYLE DESIGN: Creating moods to induce the experience

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Business Design & Creativity Management

CONCEPT DESIGN: High-profitable innovative concepts for Retail Food Format

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Food Design Advisory

FOOD DESIGN: Interpreting eating evolution trends ■ ■ ■ Food must be designed as a chair ■ ■ ■ Chefs create recipes, Food Designers create replicable procedures

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7) Industrial Designer & Food Designer and R&D Food Innovation Manager

• Industrial Designer, Consultant and Creative Director
• Mepra | Spread Spoon, Coffee Design Kit, Antroparty, Bocuse d’Or Tray
• Mina Design | Eating evoluion line | Dune, Bridge, Palette, Clippy
• Eatool | Pocketizer, My Personal Party Kit, …
• Smart Tray

Progetti speciali:
• Enrico Crippa Aperitivo a 3 stelle con Mepra
• Bocuse d’Or 2016
• Ricerca e Sviluppo in progetto di gelateria innovativa in capsula e scalabilità del sistema in format
• Ricerca e Sviluppo in progetto di pasta fresca innovativa all’interno di struttura industriale

• Menzione d’onore compasso d’Oro 2016

Industrial Design and Creative Direction:

• Founder along with Roberto Carcangiu of Food Design® Studio Milan
• Founder of Zona7 – Design services company Milan – Rome – Florence – Bari – São Paulo
• Consultant, creative director and designer for: Milan Fair, Promos Milan Chamber of Commerce, Lino’s Coffee, Nestlé, Sanpellegrino, Perugina, Campari, Milky Walky, CioccolatItaliani, ADI, Cestec Regione Lombardia.
• Strategic partner for the Design of Food: Costagroup, Future Brand Giò Rossi Associates (McCann Erickson), Nemolab Future Exploration Lab (trendwatching expertise), EGG Eventi.
• Design products • Sanpellegrino lamp exhibitor for Clavette submitted to the Guggenheim Museum in IT FlagVenice • Campari red pearls • Campari tonic soda drinking lamps “Opere di luce” USA FlagNew York (ADI Promos) • Food Design Story Box • Campari drinking light water lamp concept Salone del Mobile Superstudio+ in IT FlagMilan • Palette flutes rack • Pocketizer Happy Hour folder • Contemporary furniture coordinated lines • Series of lamps including Cobra selected in 1995 upon one of the best products of designers under 35.
• Concept creator: Whole concept development and strategic planning of new food format franchising Milky Walky and Cioccolati Italiani
• Creative director and chief of design center for Mina Design
• Developing a limited edition of trays for MH MUMM F1 Champagne during a F1 Monza Race event