Selected Work Panett.1

03 · Food Innovation Design · since 2024

Panett.1 — for Galbusera Tre Marie.

The iconic Milanese cake, redesigned as a dessert in a glass — created and developed by Paolo Barichella for Galbusera Tre Marie.

Type
ProductFood innovation design
Since
2024Milan
For
Tre MarieGalbusera
Channel
CaféGalbusera Café
Panett.1 in a Glass for Galbusera Tre Marie, on a slate coaster signed by Paolo Barichella
Panett.1 in a Glass — designed by Paolo Barichella for Galbusera Tre Marie.

A Milanese icon, in a glass.

Panett.1 is the design evolution of the iconic Milanese cake, created and developed by Paolo Barichella for Galbusera Tre Marie and rolled out in the Galbusera Café retail channel.

It was launched with an outdoor campaign across Milan in the winter of 2024–25 — station canopies, city crossroads and digital screens — and during Milano Design Week 2025 Paolo presented it in person at the Tre Marie Bistrot Store in San Babila, in a series of sessions titled "Let's meet Paolo Barichella, the designer of our Panett.1".

Stories about Panett.1 appear regularly on the Galbusera Tre Marie store channel: @galbuseratremariestore.

Panett.1 in a Glass billboard campaign in Milan: station canopy, corner digital screen and street billboard
The Milan billboard campaign, winter 2024–25.
Poster: Let's meet Paolo Barichella, the designer of our Panett.1 — Milano Design Week, Tre Marie Bistrot Store, San Babila
Milano Design Week 2025 — meet the designer at the Tre Marie Bistrot Store, San Babila.

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